And it seems like a question worth answering, especially in this era when we spend so much of our time (and consumer dollars) dealing with mammoth corporations like Amazon, Walmart, AT&T (don’t get me started), and so on. When we’re doing business with the “big guys”, they generally come off as faceless entities…with the occasional exception of a memorable customer service rep.
However…when we’re talking about interacting with, shopping from, and supporting small and local businesses, the conversation changes. We’re no longer discussing a company with thousands of employees. We’re not talking about a place where decisions are made sooooo far up the ladder that you will most definitely never speak to the “guy in charge”. Nor are we talking about organizations who could not care LESS whether you stick with them as a customer or not. (Most likely because they have a monopoly on the market or offer a service we no longer think we can live without…but again, don’t get me started.)
When we talk about small, locally-owned business…everything changes.
In the case of Let’s Roll, who you see is who you get. At the time of this blog post, my business is literally me - Luke Neal. I am THE detailer, and THE person you’ll talk to when you call. I am the only decision-maker for the business, and you as my clients have direct access to me.
That was a long introduction, but I wanted to frame what I’m about to tell you. We’re going to talk a bit about the history and values behind Let’s Roll Auto Detailing. These are not empty words. This business sometimes feels like another child - I’ve poured that much of myself into it. So here we go.
I have had the entrepreneurial bent my whole life. Since I was young, I talked off and on about owning my own business, doing…something. Around 2016, I started researching professional auto detailing. Eventually, I dipped my toes into detailing for a few people on the side of my regular job.
Over the course of several months, the “on the side” job was taking up so much time that a decision needed to be made. A few decisions, actually. Either it would need to be kept minimal, and not allowed to continue growing….OR, I would need to go all in and try to make something of this.
Clearly, I went the latter route. We’re now almost 5 years into owning a running a family business, and it’s been more of an adventure and blessing than we could have imagined.
Stay tuned next week for Part 2 of this discussion!
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